Ethoca specializes in CNP fraud detection and prevention based on merchant collaboration. Ethoca pioneered Collaborative Fraud Management, implementing the world's first global repository of cross-merchant, cross-industry, cross-platform merchant payment experiences to attack the Total Cost of Fraud (TCoF). Membership of the Global Fraud Alliance (GFA) includes online businesses from retail to airlines, from dating to gaming, from charitable organizations to virtual malls and more. Stakeholder participation includes payment processors, CNP fraud solution providers, industry associations, card issuers and banks. Powered by Ethoca's PCI compliant collaborative network infrastructure, GFA members securely share merchant experiences while adhering to the strictest privacy practices and regulations. In addition to managing the GFA repository and network infrastructure, Ethoca also provides fraud analytics services, including transaction scoring (Ethoca360 SE) and pattern matching (Ethoca360 Signals).

The list of GFA members includes such industry leaders as: TigerDirect, CompUSA, World Wrestling Entertainment, Dabs, and RBS and many other organizations large and small, running the gamut of e-commerce businesses.